The Marketing Benefits of Vehicle Wraps
What is Vehicle Wrapping?
Vehicle wrapping is a marketing practice in which a company’s car, truck, or van is wrapped in a printed advertisement – turning the vehicle into a moving billboard. Wrapped vehicles will be seen whether they are strategically placed around town, parked in a company parking lot, or driving to a business meeting. SS Graphics’ vehicle graphics in Houston can even turn traffic jams into a marketing opportunity.
What Can Vehicle Graphics Be Applied To?
SS Graphics offers custom designs on high-quality UV digital printing on the best 3M vinyl and lamination available. All of their technicians are 3M certified and specialize in wrap installation. SS Graphics offers partial wraps, full wraps, and window and tailgate graphics for:
- Specialty items
Increased Impressions with Vehicle Graphics
Commuters are a diverse, local audience comprised of all ages, races, and genders. Wrapped vehicles capture their attention and up brand awareness across the board.
The Outdoor Advertising Association of America (OAAA) found that, based on city size and population density, a wrapped vehicle can generate anywhere from 30,000 to 80,000 impressions daily. If the average car wrap costs around $3,000, with an average lifespan of about six years, the yearly advertising cost comes down to $500 per year. That’s a daily cost of about $1.37!
When compared to the average cost of traditional media marketing tools like billboards and TV commercials, the return on investment for a vehicle wrap is astoundingly high. 30,000 – 80,000 impressions per day for a little over a dollar.
Practical Benefits of Vehicle Wrapping
Wrapping your vehicle not only enhances a company’s brand awareness, but it also protects the vehicle’s paintwork from scratches and minor abrasions that can lead to rust. Vehicle wrapping is a cost effective alternative to a custom paint job that also helps preserve the resale value.
Wrapped vehicles catch the eye and tell a company’s story. SS Graphics can customize vehicle graphics to reflect the mission and brand of their clients, be it classic and understated or funky and creative. As a brand evolves or marketing trends change, vehicle wraps are also easy to remove and replace, unlike spray-painted vehicles.